694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum
In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.
Sponsored By:
Leadium | The leader in outbound sales appointment setting
Leadium | The leader in outbound sales appointment setting
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