#661 S2 Episode 530 - POWER OF PODCASTS: Build Relationships In A Meaningful Way
PODCASTS ALLOW YOU TO OPEN NEW DOORS
Connections, pipeline, revenue - no matter how you think about it, these are all about building the right relationships with the right people. Collin dives into how podcasts help you do just that. Additionally, it's a reliable way to engage with people in a different context beyond just asking for meetings. You can learn about all of this and more in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: WHAT DOES “BEING ENGAGED” MEANS
“The B2B buyer is consuming at least 13 pieces of content before they make a business decision. Do you want to be one of those pieces of content or not? So you can be left out of the conversation or you could be producing content around the topics that the people you want to do business with care about most.”
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