Sales Transformation

How do you engage with your ICP? How do you make a strong connection with them and start building relationships? In this age of social media-based selling, It is imperative that you engage in valuable content, and that is what Collin talks about today. Tune in now and find out from Collin how you can use the content as a surefire tactic to engage with your ICP, only here, in Sales Transformation.

“Most people are doing social selling wrong, they're viewing it as an outbound channel with their connecting with people and then pitching in the DMS, hoping to get a meeting. But ultimately, all that does is burn your prospect and ruin any chance of building rapport and trust, and it's no way to add value.”