Sales Transformation

No matter how good your sellers are, as a leader or an organization, you will need to support them at any given point in time, and that’s why Ben emphasizes the importance of keeping sales enablement present. Ben shares his final thoughts so make sure you stay until the end of this latest episode of Sales Transformation.

“If you're in enablement, you need to get the one-liners get in the trenches with sales, feel their pain and understand them, qualify them out as if they're a customer. My other thought to businesses is you have to keep enablement. ”