Sales Transformation

Social presence, especially on LinkedIn is not all about getting attention, but also about giving it to someone. Mike is back for one last round with Collin and today, they discuss how you can get more attention on LinkedIn without the need for purely original content, and how giving attention to other people’s content can be beneficial for you. Learn more in this latest episode of Sales Transformation.

“Post more than you think, like morning, noon, and night, the feed goes so fast on most people that they're not even seeing it. But it doesn't all have to be original content, do cool things, talk about the cool things that you do, share the marketing content, and then curate other people's stuff. So curate industry knowledge from whatever industry you're in, or groups and associations that you're in, and share that stuff. You don't have to originally write brand new thought leadership pieces three times a day.”

“There are millions of people, maybe even billions on Facebook that are dying for somebody to pay attention to them. If you're the salesperson that's actually paying attention, and listening and asking them questions. You are way more valuable to social media than anybody who's posting and trying to grow an audience. Yeah, especially for that buyer.”