Sales Transformation

A lot of people take cold calling for granted and treat it as a “forgotten art”, but Collin and Nancy Calabrese both disagree. Nancy is the Founder and CEO of One of a Kind Sales and the host of Conversational Selling. In this episode, Nancy talks about what changed over time in the outbound world, the benefits of cold calling, and the reason why you don’t need to have so many leads. All these and more in this latest episode of Sales Transformation. 

“What's really changed in today's world is there's a lot of voice messaging, and you still have to do it and leave your message, but be persistent. So that's really the only thing that's changed.”

“The benefit of cold calling is that you can actually pre-build a targeted list, so you are in front of the people that you know could potentially be a customer for you.”

“People think they have to have thousands and thousands and thousands of leads, and I disagree because if you have so many leads, you're never going to be able to create a process of repeatable touches, and that's the key to outbound. If you would be marketing, you want to have a program in place so that you are in front of your target audience at least three to four times a year.”