Sales Transformation

We already know the three stages of founders’ involvement in the sales process. In fact, in his previous round with Collin, Scott Sambucci already started discussing founder-everything sales, the first stage. Today we will be learning the second stage, which is founder-led sales. So what is it about? For Scott, it’s not about the sales and the customer you got, it’s about learning how you got them. This is also where you start hiring your first sales talent, and it is crucial for you to pass on what you learned. Find out more in this latest episode of Sales Transformation.

“This is another reason why the founder has to do the early sales because the byproduct of you getting those sales is not just customers and revenue, it's learning about ‘How did I get those customers.”

“Now you're managing a little bit of process and a few people, and by doing that, it also teaches you as a founder how to hire sales-related talent, because you may have had experience hiring product managers or engineers, or some other type of skill.”