Sales Transformation

One of the biggest mistakes of founders and startups is the assumption that they can immediately start operating and selling through new hires. Well, that’s a big NO-NO for Scott Sambucci. He is the CEO and Founder of SalesQualia and a sales coach for tech startups. Scott talks about the three main stages of sales involvement by founders; Founder Everything Sales, Founder-Led Sales, and Founder Less Sales. Quite intriguing, right? Tune in to learn more in this latest episode of Sales Transformation.

“They think like, ‘Well, I'm a tech founder, I'm an engineer, I'm a product person, I'm a financial person, I'm not good at sales. So I should hire somebody to do it for me.’ And that really is the biggest mistake because no one else is going to be able to sell your product, as well as you in those early stages, because you have the vision, you've got the founder magic that you sprinkle on the deals, the way that people answer questions when you ask them that certain intuition that you have, that no one else in the world is going to have. So until you go and do those things, you're not going to be able to teach other people what needs to be done in order to prospect and convert deals and service them.”