Sales Transformation

There are companies that immediately gravitate towards outbound as a channel without checking if it’s a good fit. Some do it because they see it work with others, but it doesn’t work that way. Like prospects, the type of channel you should be doing needs to be assessed if it’s a good fit for your business or not, and Kevin Warner is back to discuss this in detail. Find out more in this latest episode of Sales Transformation.

“The biggest thing we'll run against is the expectation of outbound. So I think outbound it as an acquisition channel, you should always test it if you can it be profitable for your business. The problem is the expectation alongside it.”