Sales Transformation

We already know that every person has a different personality. You can resonate with some, click very well with a few, and not so much with the rest. But what if there’s a way to connect with all of them? In this episode, Collin explains how understanding the buyer on a deeper level can help you find their soft spot and know how to deal with every personality you encounter. Get ready to dive deep into this latest episode of Sales Transformation.

“What if you could be compatible with every buyer that comes into your world? Well, you can, by knowing their personality type, and so you can understand their profile on social, from LinkedIn, and Twitter, and understand their personality insights. And so what does that mean? What type of person they are? Are they a high D - Dominant person? Are they an Influencer? Or a Steady person? Are they more Calculative slower paced person.”

“Understanding their values, what to do, what not to do, traps to avoid, hot buttons, how to craft your messaging, where it's going to most resonate with them based on the way that they process information. That's all really important stuff that you can get from personality insights about your buyers.”