Sales Transformation

We are back with Alexa today, and in this conversation, she shares her experience in operating founder-led sales for Pocus. She explains the reason why she had to operate the business that way, what challenges she faced, and how she worked on it and succeeded by being intentional about leading her sales team. Find out more in this latest episode of Sales Transformation.

“I was very intentional that I said, you know, I do not want to hire any go-to-market team until I feel confident about product market fit. We just recently hired an actual go-to-market team. So it was all founder-led sales until them and they'd say it's like, the most painful thing ever because you're doing sales, sales, engineering, and customer success and running the business. But I think it's really necessary to figure out, do we have like, do we have product market fit? What works? What are the initial sales playbooks, you should be running? What are the initial post-sales playbooks you should be running before passing that over to someone else?”