#471 S2 Episode 340 - FLIP THE SWITCH: Changing The Salesperson’s Focus In Assisting Prospects
WHAT DO SELLERS HAVE TO FOCUS ON TODAY?
If you are still selling by spitting made-up facts to your prospects, you are living under a rock. Aaron is back to discuss what sellers should focus on nowadays, which is helping prospects find the right solutions and making the right buying decisions because they have access to information, and your facts don’t matter anymore. Tune in and discover what really matters in selling today with the latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
- Prospects today have so much information
- Sellers are dealing with the flipside
- Everyone can google and check the facts you present
- Help people find solutions and make the best decisions, not talk about facts
“I think there was this stereotype of salespeople back from the movies in the 70s, 80s, and the 90s, about hardcore selling. You get the car salesman stereotype all the time. You can't do that anymore. You can't just make up facts. You can't just sell someone on things. Because if I'm a buyer, you leave the room, I Google everything you just said to fact-check it.” - AARON: You can’t just make up facts anymore these days
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Aaron Bock | Opkalla | Opkalla.com
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