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#214 S2 Episode 83 - From Running Call Centers To Helping Reps Be 8-10X More Productive with Brad Seaman

/ 27:44/S2:E83
This episode of the Sales Transformation Podcast with Collin Mitchell features Brad Seaman, CEO of MonsterConnect. Brad’s product is a Team Dialling Service that helps prospecting teams work more efficiently by streamlining the process of connecting sales reps with executive decision-makers. Brad talks to Collin about his childhood and running his own hemp bracelet business, and how he transitioned to taking over his family’s call center operation. The experiences he encountered and lessons learned in those days led to the development of MonsterConnect today. Brad also shares his insights on cold-calling, why it’s become so much harder to get people on the phone, and how sales teams can do better. Quite correctly, cold-calling is not dead, people just haven’t uncovered the way to adjust their approaches to the modern customers.

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HIGHLIGHTS

  • Learning the ropes: growing up in an entrepreneurial family
  • Necessity is the mother of invention
  • Solving the peanut butter staffing issue with MonsterConnect
  • The prospecting game has changed
  • Cold-calling is not dead!
  • Be clear in saying who you are and why you're calling

QUOTES

Collin: “There's all these people saying, 'cold calling is dead', 'you shouldn't be cold calling'. And it's still the best way to build pipeline. You're just not doing it right in a lot of cases. “

Brad: “When you think of prospecting, I think about a gold miner. Their whole focus is to just identify initial specks of gold. That's their job. That's the same thing as a prospector. They're trying to identify initial points of interest. They're not trying to sell.” 

Brad:   “When people pick up the phone, there’s only two things running in their mind: ‘Who the heck are you’ and ‘Why the heck are you calling.’  Now, people pick up the phone because they want something to be excited on the other line.”

 

Brad:“When I see the 'Not Interested' usually people try to double down and pitch -- it's usually because they're not the right person. It's not that they're not interested because you sucked, they're not interested because that's not what they're involved in.”

Learn more about Brad in the links below:

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

#214 S2 Episode 83 - From Running Call Centers To Helping Reps Be 8-10X More Productive with Brad Seaman

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