#212 S2 Episode 81 - Is Cold Calling Dead?

In this solo episode of the Sales Transformation Podcast with Collin Mitchell, he talks about the relevance of cold-calling in today’s sales operations. Despite popular misconception, cold calling is very much not dead. Certain things, such as reaching out to the prospective customer using other platforms before doing the actual cold call have changed, but the core principles do the same. Getting into the correct mindset, using good data, and reviewing your calls are still essential for getting a successful cold-calling session.

Book Your Free Revenue First Podcast Strategy here!

Get Your Free Dial Session here!

Claim Your Free 200 Leads here!

HIGHLIGHTS

00:51 Cold-calling is a party role for sales people

01:27 'Warm up' before you do cold-calling 

02:10 Always use good data and write a solid script

02:55 Getting into the correct mindset is key 

03:42 Review your calls, especially those that didn’t work out

QUOTES

01:27 Collin: "Using the phone alone will not work anymore. You want to use other channels to warm up the calls and have a reason for calling."

01:43 Collin: "Ed and I have been doing live cold calls on LinkedIn and last week. We did a day's worth of prospecting in 60 minutes, thanks to our partner MonsterConnect and we had very good data provided to us by CloudLead. And what happened in that 60 minute dial session is we had over 25 conversations. We got a couple of referrals of who we should be talking to, ad we booked three meetings in 60 minutes."

02:56 Collin: "Your mindset is huge as well. If you go into it with this mindset of 'Cold calling is dead', 'People don't pick up the phone', and 'This sucks' then, yeah, people aren't going to pick up the phone. It's gonna suck and you're not going to book any meetings."

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

#212 S2 Episode 81 - Is Cold Calling Dead?
Broadcast by