Sales Transformation | #195 S2 Episode 64 - 5 Tips To Crush Your Cold Calls

#195 S2 Episode 64 - 5 Tips To Crush Your Cold Calls

November 17, 2021 / 06:22/S2:E64

On this solo episode of the Sales Transformation Podcast with Collin Mitchell, he teaches 5 actionable tips for you to crush your cold calls. Collin starts with the opener and he advises to take a permission-based approach because remember that you are interrupting their day. Next, provide a reason for your call upfront and use marketing speak to get them curious. Collin also stresses the need to educate and not interrogate. By bringing in key insights into the conversation, you can show your prospect what's working for other similar companies and how you can provide this value too. Also, have a purpose. You want to have a longer conversation so keep them talking, bringing us to the last tip, let the customer speak. Let them talk to you about their needs by asking probing yet genuine questions.

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HIGHLIGHTS

01:22 Tip 1: Permission-based opener

02:31 Tip 2: Give them the reason for your call immediately

03:27 Tip 3: Educate don't interrogate: Bring insights and provide value

04:00 Tip 4: Have a purpose: The longer the call, the better

04:24 Tip 5: Let the customer speak: Ask probing questions

QUOTES

02:02 "Once you get permission to move forward and continue to speak and have a conversation, you're going to have a higher success rate and have more conversations rather than just trying to brute force, go into a conversation and start pitching."

03:27 "You really want to educate them. You don't want to interrogate them with questions or BANT questions or anything like that. Bring key insights, share strategies, share things that are working for other companies like them."

04:24 "You want to actually be doing less of the speaking, so you would ask questions, probing questions, pique their interest and their curiosity to learn more about what it is that you have to offer."

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Learn more about Collin in the link below:

LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

#195 S2 Episode 64 - 5 Tips To Crush Your Cold Calls

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