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#192 S2 Episode 61 - Stop Pitching Your Product

/ 05:45/S2:E61
On this solo episode of the Sales Transformation Podcast with Collin Mitchell, pitching your product or service, and how you do it, takes center stage. Collin advises against going straight to the pitch filled with features, benefits, and logos that nobody asked for in the first place. You earn this right when the prospect asks you about it. And how you earn this right is by having high quality conversations with the right people. Show that you care and that you have a solution to a real problem the prospect has! As an example, reaching out via LinkedIn DMs must be approached with care. Sending more than a couple of sentences filled with your pitch ruins any chance of elevating the conversation outside of LinkedIn. The same principle applies to email and cold calls.

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HIGHLIGHTS

01:04 Focus on conversations: Earn the right to pitch your product or service 

02:34 LinkedIn DMs and emails: How to take the conversation off the platform

03:49 Cold calls: Realize that you're interrupting their day, so get permission
 

QUOTES

01:42 "Focus on building relationships and having conversations. You want to target the right people and have high quality conversations with those people. Be genuinely curious learning about them, what problems they have, what things you might be able to solve, creating some value, offering some value."

02:37 "When you send a LinkedIn DM, the goal is to build a relationship and take the conversation off of the platform. So sending your pitch as part of the DM ruins any chance of that ever happening."

03:51 "When you cold call to people, you're interrupting their day. Get permission to speak with the opener. Tell them why you're reaching out to pique their interest to want to have a further conversation and continue to talk."

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Learn more about Collin in the link below:

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

#192 S2 Episode 61 - Stop Pitching Your Product

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