#182 S2 Episode 51 - How To Increase Conversion In Your Outbound Sequences

On this solo episode of the Sales Transformation Podcast with Collin Mitchell, he talks about how to increase conversation sequences with the help of sales teams. Many sales sequences are generic and automated nowadays, which is fine but lacks the personal touch. Collin talks about how it's important to always allow manual tasks to be inserted in your sequence to promote better conversions by doing the hard work and not relying on automated templates to do it for you.

HIGHLIGHTS

01:13 How to be more human in your sequences and what it means

02:30 Tools and ways to get leads on how to best approach with your list

03:37 How to effectively do an even blended approach to your sequence

04:14 Examples of manual tasks mean in a sequence

05:09 Layer multiple manual tasks in your sequence and why

QUOTES

01:27 "Sometimes to get better results, you need to do the non-scalable activities. A couple of things here that sort of happened when we started to shift some of our sequences and implement some of these things and see significant results."

02:30 "There are lots of tools that you can use to get leads but if you really wanna go deep on how to best approach each of your lists. Cloudlead can do some really interesting things where they can identify which people are more active in social. So your sequences can have more social touches in the sequence."

03:52 "The thing that I wanna address here is how you can actually start to get more results in your sequences is by scheduling manual tasks. Now, whatever sequencing tool or software that you use should have that."

04:45 "This allows having more creativity in your outreach to bring more of yourself into what you do rather than just relying on the templated sequences that are provided to you."

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  • Learn more about Collin in the link below:

LinkedIn - https://www.linkedin.com/in/collin-saleshustle/

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

#182 S2 Episode 51 - How To Increase Conversion In Your Outbound Sequences
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