#151 S2 Episode 20 - Hypnotherapist to Hepling Sellers with Empathy using AI with Scott Sandland

On this episode of the Sales Transformation Podcast with Scott Sandland, a patented inventor and CEO of Cyrano.ai, founder and CEO of Hypnosummit & Hypnothoughts Live, and a 20-year clinical hypnotherapist. Scott's AI makes selling play in a whole different playing field, creating a psychographic profile on every person based on words. Learn just how unique this approach is and how it will most likely how sales people approach their prospects.

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HIGHLIGHTS

01:57 Scott's journey from a CEO of a mental health clinic to a thought leader in Artificial Empathy

05:04 The jump from starting from scratch and how you can do it yourself learning from Scott's experience

07:22 The founding team who helped create the AI, how it became a real company, and how the AI works

16:08 How psychographics work as well as its benefits and strategies it can create

20:35 How to get in contact with Scott and learn more about his patented AI or anything under the sun

QUOTES

03:31 "I shut it all down because I realized we were getting to the people to late, and by the time people were working with me they were already off track. So I wanted to build a scalable tool to help prevent that from happening, and help people on a good track rather than clean up the pieces after they are a mess."

05:07 "There were absolutely hours, days, and weeks where I was like 'Oh I made a huge mistake,' I had predictable income and no homework. And I can't believe I took that for granted. Because I went from that to always having homework, and always having a to-do list, and all that stuff that comes with startup."

09:51 "What we're really focusing on is empathy and strategy. So our assessments are subjective in nature, and they can show up before, during, or after the call. And they're designed for the salesperson to listen to and get the feedback so that they can become better at their job."

15:18 "Speech is a behavior, and a lot of people don't think of that. People think behavior is like if you bought a thing or not, or your prior search history, or those kinds of things and everyone says 'the past is a great indicator of the future' which is fairly true. But the present is a really good indicator of the future also."

18:24 "Sellers are typically stuck with operating based on their own type, right? You know? How they make decisions and their more likely to win deals with people that are aligned with them. That makes decisions the way that they do, and this gives you the insights of sorta to tweak your approach or meet how the buyer would like to receive the information."

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#151 S2 Episode 20 - Hypnotherapist to Hepling Sellers with Empathy using AI with Scott Sandland
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